Dutch Bros Coffee plans to double number of locations by 2029
/Dutch Bros Coffee has raised its target number of locations from 4,000 to 7,000.
The coffee chain currently operates more than 1,000 locations in 18 states but says it plans to reach more than 2,000 units within four years, essentially doubling its current store count before the end of this decade.
Dutch Bros is currently the third-largest coffee chain in the U.S. by unit count. Starbucks has around 18,500 U.S. locations and Dunkin' has about 10,000.
Dutch Bros also has a deal to bring Dutch Bros packaged coffee and related products to grocery shelves for the first time, which will increase brand awareness, according to CEO Christine B.
The company had previously announced a plan to open at least 160 new stores in 2025, but will likely increase those plans. It hired former Yum! Brands executive Brian Cahoe, who was responsible for growing KFC in the U.S. He assumed his new responsibilities as chief development officer, responsible for overseeing the Dutch Bros new store growth and development strategy.