Princess Polly expands nationally with seven new stores

a.k.a. Brands is expanding the digitally native Princess Polly chain mostly in A+ malls with seven new stores to open in 2025, according to Eirin Bryett, co-founder and co-CEO of Princess Polly. This brings the total number of stores to 13.

New openings:

1. New York City (SoHo)
2. Dadeland Mall (Miami-Dade)
3. Glendale Galleria (Glendale, Calif.)
4. Easton Town Center (near Columbus, Ohio)
5. The Westchester (White Plains, N.Y.)
6. Roosevelt Field (Long Island, N.Y.)
7. King of Prussia Mall (near Philadelphia)

The stores in Columbus, Glendale, Miami, and New York City will open in the first half of the year, with the remaining stores opening in the back half.

The majority of the new Princess Polly stores will be between 4,000 and 5,000 square feet but the SoHo flagship store will be about 8,000 square feet on two levels.

The first Princess Polly store opened in 2023 at Westfield Century City mall in Los Angeles, and the chain already operates six stores, all selling trendy apparel aimed at Gen Zers who monitor Tik-Tok celebrities.

Read more: Princess Polly Grows U.S. Store Fleet with Seven New Openings in 2025 (Business Wire)