Revolve Group will convert its temporary REVOLVE shop at The Grove LA into a permanent store

REVOLVE, a publicly-traded fashion apparel brand that caters to Gen Z and millennials through mostly DTC online exposure opened a temporary store in November at The Grove LA for the 2024 holiday season.

The pop-up store in a dynamic location like The Grove attracted significant foot traffic and high-profile celebrities including Megan Fox, Cardi B, Shay Mitchell, Nicole Richie, Dwyane Wade and other famous Hollywood stars.

The temp location was such a hit with customers that the brand has signed a long-term lease with Caruso to open a permanent store location starting in the fall 2025. The 8,450-square-foot two-level space will feature curated collections from REVOLVE brands, including FWRD Renew.

REVOLVE has been doing pop-up stores for years including in Aspen, according to Michael Mente, Co-Founder and Co-CEO of Revolve Group Inc., which has given the brand an ability to test customer reaction in a brick-and-mortar presence.