Global retail chain Urban Revivo enters U.S. with first store in New York City

China-based fast fashion brand URBAN REVIVO will open its first brick-and-mortar store in the U.S. in SoHo, on February 28, 2025 at 515 Broadway in New York City.

The Asian retail chain sells fashion-forward apparel at affordable prices. It is sometimes referred to as “China’s Zara” because it caters to young, style-conscious consumers seeking seeking low-priced fast fashion.

The chain plans to open additional brick-and-mortar locations in major U.S. cities, as well as other global locations in Hong Kong, Tokyo and London in 2025. It will open its second flagship in the U.K., a 30,000-square-foot store in Westfield Stratford City in London.

Founded in 2006 in Guangzhou, the brand currently operates more than 400 stores in China, Singapore, Malaysia, Thailand, Vietnam and the Philippines, but its fashions are already sold online in Europe and North America.

Read more: Urban Revivo to open first U.S. flagship in SoHo (Fashion Network)