Rails to increase brick-and-mortar presence
/The Los Angeles-based clothing company Rails is shifting its strategy from wholesale to retail, and has announced it will open four new stores in 2025. The lifestyle apparel brand recently opened stores in Atlanta’s Buckhead Village and the Phoenix-area Scottsdale Quarter. It will also open new locations in Bethesda, Md., on April 25, and on Chicago’s Armitage Avenue later this spring.
After mostly selling wholesale during the first part of Rails' 15-year history, the new openings are part of what founder Jeff Abrams’ described as a retail strategy to open four to five stores per year, (mostly in the U.S., but maybe one to two international stores per year). Rails has 16 stores including stores in Amsterdam, Berlin, London and Paris.