In an episode of the "Inside Trader Joe's" podcast, Matt Sloan, Trader Joe's vice president of marketing, discussed what it takes for the popular specialty grocer to pinpoint the right location to open a new store. What are the factors that TJ’s considers to make real estate decisions?
The access and visibility of the site (traffic patterns matter; easy in-and-out access, right and left turn ingress and egress; signalized intersections are ideal, good visibility and good traffic patterns are key)
Supply chain access (loading docks, building and other tenant occupancy scenarios and good flow of vehicular traffic and pedestrians within the store site)
Organic growth building one store at a time (no acquisitions of existing grocery chains to convert to a TJ’s, as ALDI has done to enter new markets)
Generally, prefers between 12,500 and 15,000 sq. ft. locations in a retail setting; will lease or purchase the land
One reason most landlords want a Trader Joe’s is because the chain is among the top performers in terms of sales per square foot productivity among grocery stores; TJ’s is often more productive than most other retailers, generally doing around $2,000 per square foot in annual sales.
However, Trader Joe’s doesn’t typically open too many stores. In 2024, TJ’s opened 34 new stores coast-to-coast (half of them in the fall), but for historical comparison, that was triple the number of new stores that TJ’s opened in 2023 and more than five times the amount it opened in 2022. Trader Joe’s expansion strategy in 2024 was in existing markets rather than entering new states.
Trader Joe's operates 593 stores in the United States across 42 states plus the District of Columbia. California has the most Trader Joe's stores, with nearly 200 stores, about a third of the chain's total locations. In 2024, California was the state where the company opened the majority of its new locations.
Trader Joe’s has already announced the opening of about a dozen stores for 2025, mostly around major metro areas such as one in the Greenwood neighborhood of Seattle, one in Meridian St. at the previous Bed Bath & Beyond location in Bellingham, Wash. (just north of Seattle), three in Los Angeles County (one in Ventura Blvd. in Tarzana, one in Reseda Blvd. in Northridge and one on Riverside Dr. in Sherman Oaks), one around Nashville (at Nichols Hills Plaza on Medical Center Parkway in Murfreesboro, Tenn.), one in Hoover in the the former Bed Bath and Beyond space on Montgomery Hwy., just south of Montgomery, Ala., two in Washington, D.C. (one on Wisconsin Avenue, the other on Monroe St.) , one at the former Dawson's Market in Rockville, Md., one in the former CVS store on Lancaster Ave. in Berwyn, Pa. (Chester County near Philadelphia), and one in New York City’s Tottenville neighborhood (Staten Island).
Almost half of all Trader Joe’s stores are located in California, New York, Florida and Washington state. The chain is headquartered in Monrovia, Calif., east of Los Angeles. The founder, Joe Coulombe opened the first Trader Joe’s store in Pasadena, Calif. in 1967. Trader Joe's is now privately owned by ALDI Nord, part of the ALDI Group, which owns the ALDI USA supermarket chain. ALDI Nord acquired Trader Joe's from Coulombe, in 1979.
Read more: Here's How Trader Joe's Decides Where To Open New Stores (Tasting Table)